Parents are always asking questions about early education, becoming more curious when shopping to registering their child in childcare. High quality service is in demand and nowadays parents are looking more than just the convenience of location or ease of pick-up and drop-off. These cost-effective marketing tactics will help you build awareness and catch the attention of the parents within your community:
1. Host an Event (when it is safe)
Hosting an event is great for letting parents have a look into your facility and an opportunity to connect face-to-face. This can be an open house, a barbecue or basic presentation. You can have guest speakers come and talk upon the details of your program and topics that would appeal to parents. For example, dealing with disciplining, improving eating habits, etc.
2. Promote on Social Media
Social media is a highly effective marketing tactic childcare centres can take advantage of. Whether it is Instagram, Facebook or twitter, childcare centres can take advantage of social media tools to keep your community informed, gain data, share daily activities. Social media allows you to establish an online presence and communicate to your customers.
3. Writing articles or blogs
If you have a proven curriculum that you have heavily invested your time and efforts to creating, share it. Writing blogs about your childcare centre helps educate your community about your works and it also builds credibility. If you have an email newsletter mailing list, you can update them on your blog posts.
4. Encourage Referrals
Referrals are really important when it comes to getting you childcare centre out there. Word of mouth is really powerful, so getting parents to leave reviews and testimonials can capture the attention of potential customers when shopping around for centres. Going above and beyond for your customers is a given, just remind those satisfied parents to leave a review through conversation, newsletter or offering rewards. Kinderdrop allows parents to leave their reviews on childcare centres,