Normally when consumers look to purchase a service or product, price is usually the first thing that comes to mind. We find that price isn’t the only factor when it comes to parent decision making. They are looking for a centre that is comfortable, safe and secure and also a place that will help with their child’s development. When considering the value proposition, you’re providing to your customers, keep in mind these few key things parents look for in a childcare centre.
Safety and security are paramount for parents choosing where to place their little ones, so knowing that their children will be safe will most certainly give them peace of mind. You should develop policies such as child pick up and drop procedures, disciplinary practices and communicate these written policies to parents to build credibility and show that you care. Another way of ensuring parents that your centre is secure, is to develop an open-door policy or create a virtual tour so parents can feel more welcome.
Background checks is important when it comes to the childcare industry. Parents want a safe environment for their children and performing a background check when hiring staff members is a must have. Aside from safety, parents want to leave their children with staff that love children are good at their job. Making sure you hire committed staff and that they are trained regularly will leave a good impression on the parents.
The appearance of your facility can make children feel at home and ease into your childcare centre. For example, the paint colour of your walls is a powerful medium. Certain colours can give off a sense of warmth, happiness and positivity. Organizing toys on shelves or in bins can provide a colourful background. Showcasing children’s artwork around your centre can also be empowering for parents and other children to see.
Last but not least, one of the more popular factors is cost. Childcare could be expensive for some families and so it is important your pricing is appropriate considering the demographic of parents that are within your community. Making sure that you are transparent when it comes to pricing structures and payment will make your customers feel more comfortable. If there are government subsidies available, you can communicate this to them.
By keeping these key factors in mind, there is no doubt you can leverage your daycare to appeal to parents more. Strive to provide the most affordable, high quality, safest yet appealing centre possible and that will automatically reflect with parents choosing your centre to place their children in.