In the child care industry, you are entrusted with parent’s most valuable possession- their children! Transparency in the child care setting, is operating your daycare in a way parents are aware of what you’re doing. This means communicating consistently and proactively with parents about the status of their child. In addition, transparency can also be open and thorough for billing and payments, curriculum and anything worth to note about your centre. Focusing on transparency helps build and maintain trust with your customers and is key to retention. Transparency comes in multiple forms, but let’s take a look at some of the ways your centre can take:
1. Share images and Videos of your child care centre
During the pandemic, most centres limit foot traffic and prevent parents from looking around. You can make parents feel more comfortable by providing high resolution pictures and videos to capture what your daycare looks like in-and-out. They’ll feel more comfortable leaving their children in a space they’ve already seen.
2. Transparent Billing and Payment
It is important to stay transparent when processing billing and payments. Parents often talk about child care costs so it is wise to help parents understand how their billing is calculated. This includes explaining fees, which taxes apply, and a breakdown of what exactly they are paying for.
3. Incorporate different methods of communication
Develop different means of communicating to parents. It is important for opening two-way communication with parents. It’s also good for transferring different types of content and information. For example, sending out monthly newsletter is effective for informing parents on new updates such as curriculum changes or special events.
4. Allocate time at pick-up and drop-off exchange for feedback
We want to give parents a chance to give feedback, a chance to share their concerns and questions. Using pick-up and drop-off exchanges as an opportunity is a good way to talk to parents as it opens up conversation.
Transparency is a key priority in the child care setting and should not be overlooked. Talking to parents and working to increase overall satisfaction can improve the long-term success of your business.