Forming and maintaining a relationship with parents is important for centres to do. They are leaving their children in the care of others, so it is important that trust is built between both parties. Especially with the current situation, parents and childcare centres cannot meet in close quarters so every extra bit of communication is something that parents will appreciate. This post will describe multiple ways for centres to form and maintain a relationship with parents during COVID-19.

1.Informing them about Safety Implementations

This is something particularly COVID-19 focused. Parents always want their child to be safe and healthy so letting parents know immediately how their child’s safety will be put first is crucial. So, communicating to parents how social distancing will be maintained within the centre, the type of PPE they will use, and what will be done if someone is exposed or has contracted COVID-19 is something that parents will appreciate. It will let parents know that your centre is taking the situation seriously and are thinking about their concerns.

2.Have Video Meetings

Video meetings are a great way for parents and childcare centres to have face-to-face conversations (even if it is through a screen) while also staying safe. These one-on-one meetings can be about a number of things. You may give an update on how their child is doing, answer any questions they have, or overall catching up. By having these meetings often, you are able to get to know the parents better and understand their and their child’s situation more.

3.Send Newsletters

Using newsletters allows childcare centres to update all families about the centre. Letting them know about future lessons, meals, and activities will make parents feel informed about what is happening at the centre without actually having to verbally have a conversation with staff members. Newsletters can also include other information that while it may not be as important as lesson plans and meal schedules, it is still information that parents may find helpful. For example, you could include a list of activities that children can do at home that will allow them to bond with their parents and keep them entertained.

4.Send Update Emails

Update emails are a way to form a connection with each individual family. Each email will be about the parent’s child, whether it be about their progress in class, what they succeeded in doing, or even an activity the child enjoyed in class. These emails will make parents feel informed as well as making sure that they have a one-on-one relationship with you, despite social distancing.

5.Interaction during Drop-Off and Pick-Up

Interacting with parents during drop-off and pick-up is still possible even when everyone has to maintain physical distancing. A simple “hi” or “how are you?” will allow parents to realize how important it is to you and the centre that you get to see them face-to-face. Connecting with parents face-to-face, even if from a distance or through video call, is one of the best ways to form and maintain a strong relationship with them.

Despite social-distancing measures, it is crucial that centres try to maintain a relationship with parents. Not only will it be beneficial for parents as they will be getting updates about the centre and their child, but also to childcare centres as parents will realize how important maintaining a relationship is to them.